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April 22 (Reuters) – Growth in online sales of fast-moving consumer goods (FMCG) in Russia slowed in April to its lowest level since 2017, market analysis firm NielsenIQ said on Friday, after a rush for products caused by the crisis which has increased demand. in March.
In the week of April 4, growth in online FMCG sales, which includes products such as toiletries, packaged food and non-alcoholic beverages, fell to 10% year-on-year in Russia in real terms, the weakest growth since 2017, according to data from NielsenIQ. .
The sales momentum, which was also seen in offline channels, could be seen as a return to normal, said Konstantin Loktev, retail director at NielsenIQ Russia.
“It is undeniable that given the current transformation of consumer habits and retailer strategies, there will be further changes in the FMCG market and the very ‘new normal’ in question will indeed be new to consumers. consumers and stakeholders,” he said.
In March, weekly online sales growth hit 58% as shoppers feared rising inflation and shortages rushed to buy essential goods after Russia sent tens of thousands of troops to Ukraine on 24 february.
The conflict triggered an economic crisis in Russia, with dozens of Western companies ceasing or suspending their activities and inflation reaching 17.62% as of April 15, its highest level since the beginning of 2002. read more
Consumer electronics retailer M.Video-Eldorado (MVID.MM) reported a 29.8% increase in online sales in the first quarter on Thursday, but warned of challenges ahead.
Reporting by Reuters, editing by Louise Heavens
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