PayU launches PayU Online Credit in partnership with TBI Credit

PayU, in partnership with TBI, is launching PayU Online Credit, a new payment method that gives consumers the ability to buy anything they want online anytime online and pay when it suits them. The variants offered by the PayU Online Credit service are 30-day payment and flexible online payments from 4 to 60 months.

The new payment method is launched in partnership with TBI Credit, a leader in digital point of sale solutions, which is part of TBI Bank. The first traders in the PayU wallet to have implemented this payment method are PC Garage and Flanco, and will be integrated into several PayU online partner stores in the coming period.

“PayU Online Credit is the new solution where consumers can take advantage of all the online discounts and buy whatever they want without worrying about the amount currently available on the card or wallet. For traders, it is the way to meet buyers’ need to buy when they want or need the product, giving them the ability to pay when they need it. Ultimately, the results translate into a shopping experience and a better conversion rate, ”says Elena Gheorghe, Business Development Manager, PayU Romania.

The purchasing process is safe, very simple and fast. Consumers can get a loan online even within seconds (from the second transaction made through PayU Online Credit).

“PayU Online Credit brings together two engagement partners to benefit our common consumers: TBI Bank’s funding capabilities in providing credit and risk assessment solutions and PayU’s global expertise in online payments. Over the next few months, we will bring together innovative solutions for digital credit in the Romanian market, using best practices as clients all over the world, ”said Costas Tovil, senior vice president of e-commerce at TBI Credit .

Pay online with PayU credit

Online payment is one of the preferred payment methods for Romanians.

“Currently, over 35% of online transactions recorded in the PayU system are paid in installments. And the average value of a basket paid in several installments can be 75% higher than those paid by another payment method during the discount periods ”, adds Elena Gheorghe.

Online payment by PayU credit is available for purchases between RON 300 and RON 20,000. The rate can be between 4 and 60 rates. Consumers will be assigned a credit limit on the first transaction which they can use as they wish in any of the PayU online partner stores.

Online payment within 30 days

With the new PayU payment method, anyone can pay for any product or service online within 30 days at no additional cost. The 30-day online payment option is valid for purchases between RON 50 and RON 20,000 (RON 100 for the first transaction).

PayU is a global provider of payment services for businesses. The company is a market leader in Central and Eastern Europe and processes transactions for merchants such as: Adidas, Amway, Allegro, AmRest,, Makro, Orange, PKP Intercity, Play,, Sony, TUi , Virgin Mobile.

In Romania, PayU works with partners such as Telekom, BlueAir, Paravion, eMag, Flanco, UPC,, Altex, Luxurious Flowers, Magnolia, NN Asigurari, Allianz Direct,, Decathlon, Fashion Days and others. Globally, the PayU Group operates in 18 countries on four continents for hundreds of thousands of merchants and is owned by Naspers, a South Africa-based multinational corporation operating in media and online services.

TBI Credit, a leader in digital point-of-sale (POS) loans, is part of TBI Bank. The bank is headquartered in Bulgaria and operates in Romania, Germany and Sweden. TBI Bank is part of 4finance, a global leader in digital consumer credit. TBI Bank serves over 1.4 million registered customers through a trusted network of over 5,000 points of sale. The Bank’s customer focus drives it to become the next generation digital lender. The successful business model has enabled TBI Bank to become the most profitable and efficient bank in Bulgaria (Capital K10, 2018).

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David A. Albanese

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