online sales: online share of retail sales drops to 19% due to lockdown: UN study
Online sales accounted for 19% of overall retail sales in 2020, up from 16% a year earlier, according to United Nations Conference on Trade and Development (UNCTAD) estimates based on national statistical offices of the United Nations. major savings.
South Korea recorded the highest share at 25.9%, up from 20.8% the previous year. China held a 24.9% share, Britain 23.3% and the United States 14.0%.
Global e-commerce sales rose 4% to $26.7 trillion in 2019, according to the latest available estimates, UNCTAD said. This included business-to-business (B2B) and business-to-consumer (B2C) sales, and was equivalent to 30% of global economic output that year.
The pandemic has led to mixed fortunes for leading B2C e-commerce companies in 2020, according to the report.
Data from the top 13 e-commerce companies, 11 of which are from China and the United States, showed a notable reversal in fortunes for platform companies offering services such as ride-sharing and travel, which have seen a sharp drop in gross merchandise volume (GMV).
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“For example, Expedia moved from 5th place in the 2019 ranking to 11th in 2020, Booking Holdings from 6th to 12th, and Airbnb, which launched its initial public offering in 2020, from 11th to 13th,” said he declared.
Alibaba in China remained at the top of the GMV ranking, followed by Amazon in the United States.
Despite the drop in services companies, the total GMV of the top 13 B2C e-commerce companies increased 20.5% to $2.9 trillion in 2020, outpacing the 17.9% gain in 2019.