Online sales in India see 67% growth in Q2 driven by partner marketing: Admitad report

Online sales in India grew by 67% in the second quarter thanks to partner marketing, according to a report by Admitad.

According to Admitad, since the start of the second quarter, the entire work-life routine has returned to normal, thus driving strong demand for goods and services across different categories and segments.

Advertisers witnessed a significant shift in customer buying behaviors and habits, resulting in increased sales compared to the previous quarter.

According to Admitad stats, online brands are betting more than ever on the CPA market as a potential revenue stream, posting 67% growth in partner sales GMV quarter over quarter.

Croma, Samsung India, ClearTrip and Magzter are some of the branded affiliate programs that performed well in terms of order numbers, making them the best campaigns in the second quarter, according to him.

The report further states that e-commerce led the segment with “apparel, footwear and accessories”, “appliances and electronics” and “personal care and pharmacy” as the top three categories, contributing 55%, 20% and 19% respectively.

Online services took second place, where ‘Online food delivery’, ‘Event tickets and entertainment’, ‘Movies and music’ and telecommunication services contributed significantly to the growth.

The financial services segment secured third place with investments, credit services, deposits and insurance as the best performing categories contributing 48%, 23%, 12% and 9% respectively.

Finally, continuing its momentum, the travel segment continued to show significant growth this quarter, where hotels and flight bookings contributed 60% and 22% respectively.

Neha Kulwal, Country Manager, Admitad India, said, “The second quarter went well for the online brands as well as for us. With our expansion into various business units and working with brands across all segments, we aimed to exceed our quarterly targets for this quarter and I am pleased to share that we have achieved this major milestone. Speaking of traffic sources, coupons, social media, and messengers are the traffic sources that saw significant growth in the second quarter. As we enter the second half of 2022, we look forward to collaborating with more brands online, delivering value, growth and achieving our business goals.

According to Admitad, the types of traffic that were particularly effective in Q2 are:

Finally, he said that with the good performance of online brands in the first two quarters and the upcoming holiday season sales, which will start in India next month, revenues are expected to continue to grow. ‘increase. This period of additional customer activity will encourage advertisers to provide various offers and increase user engagement. Additionally, it will be interesting to see how marketers adapt to these offers and engage with their niche audience for promotion.

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David A. Albanese