IT News Online – Sales Boomerang Partners with Bonzo to Enable Automated Mortgage Marketing with Personality

Send2Press Newswire

BALTIMORE, Maryland, March 22, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced its integration with Bonzo, an omnichannel sales engagement platform designed to make the voice of mortgage professionals heard so they can attract, convert and retain clients on autopilot. By enabling the automatic transfer of consumer data from Sales Boomerang, Bonzo users can instantly engage high-intent prospects through automated outreach that creates a seamless lending experience.

Sales Boomerang monitors lender databases to identify exactly when a past or potential customer is ready for a loan. Boomerang’s 11 unique loan opportunity alerts can be triggered by market factors or consumer behaviors, such as applying to another lender or reaching a target credit score.

Bonzo’s automated customer engagement system is built around the idea that people want to do business with other people, not a faceless algorithm. Through powerful personalized text, email, video, voicemail and dialer marketing, Bonzo helps lenders create and manage meaningful connections with anyone in their business environment.

Designed with simplicity in mind, the Bonzo platform is a foolproof alternative to clunky technology that can confuse busy mortgage professionals. It only takes two weeks for most lenders to integrate Sales Boomerang Loan Opportunity Alerts with Bonzo’s marketing automation campaigns and add their own voice for personalized customer outreach. Once activated, Bonzo lets mortgage advisers know when someone in their database “raises their hand” by triggering an alert through Sales Boomerang.

“By leveraging relevant data to create a how, why, and when for borrower outreach, Sales Boomerang can help Bonzo users further personalize their communications with each individual customer,” says Bonzo Co-Founder Jason Perkins. “Instead of wasting labor on relentless marketing irrelevant to the individual borrower, lenders can enable this integration to add context to their reach and create more meaningful customer interactions.”

Bonzo’s omnichannel reach is personalized to each Mortgage Advisor’s voice and is automatically delivered within moments of a consumer “raising their hand” and triggering a Sales Boomerang loan opportunity alert. A mortgage advisor is then notified via the Bonzo platform that a conversation has been initiated with an individual in their database. When that prospect responds, the advisor has easy access to their information, including Sales Boomerang alert history, and is ready to act immediately. Bonzo’s marketing campaigns and content can even be customized to user specifications, so mortgage advisors only contact using a prospect’s preferred method of communication.

“Our partnership with Bonzo will create many opportunities for mortgage advisors by enabling automated outreach when a member of their database triggers a Sales Boomerang alert,” said Mike Spotten, vice president of Sales Boomerang Product. “With this additional insight into a borrower’s financial situation and contact history, mortgage advisors can focus on building lasting relationships with their prospects.”

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower information system in 2017. The company’s smart alerts notify lenders the moment a former client or prospect is ready and qualified for a loan. More than 150 lenders, including brokers, independent mortgage companies, credit unions and banks, trust Sales Boomerang, the mortgage industry’s #1 borrower engagement tool, to help build lasting relationships with borrowers that maximize customer lifetime value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in incremental loan volume that would otherwise have been overlooked and achieve customer retention rates that exceed industry standards. 3 to 5 times on average. To learn more about Sales Boomerang and its No Borrower Left Behind™ philosophy, visit

About Bonzo:

Bonzo is an automated sales engagement platform that seeks to make selling fun again by eliminating awareness and follow-up for the modern salesperson. Bonzo combines personality with voicemail, text, email and video automation to create meaningful conversations at scale. The platform’s famous “5-minute” rule allows its users to accomplish anything on the platform in less than 5 minutes and start having more conversations with those who have the most impact on their business. Bonzo’s core belief is that sellers should spend more time creating conversations and less time organizing data.

@SalesBoomerang @Bonzo #fintech #digitalmortgage #mortgageindustry #mortgagemarketing #noborrowerleftbehind

News Source: Sales Boomerang

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David A. Albanese