Here are some effective ways to increase online sales

It’s every entrepreneur’s goal to see their business grow and become profitable, and the only way for your business to succeed is to increase your sales. However, many businesses have started selling online as more consumers turn to online shopping, in part due to the COVID-19 pandemic.

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Your business must stand out from the competition to win loyal customers and increase your sales. This means having an optimized sales plan strategy. Having a solid sales strategy in place can help you streamline and improve your sales process, increasing the number of your high-value customers. Here are some effective and practical ways to increase your online sales:

1. Optimize your online store

Many customers today use their phones to make purchases. Your e-commerce site should be well-designed and optimized to make it easier for customers to navigate while shopping from their phone. A responsive website with fast loading times ensures that your customers can buy your products from any device with just a few clicks, which can dramatically increase conversion rates.

2. Simplify your checkout process

If your checkout process requires going through too many steps, your customers are more likely to abandon their carts and shop elsewhere. Make the process easier for your customers by removing all unnecessary steps and requirements.

Place payment in an expanding page and keep text short and concise to provide customers with the information they need without overwhelming them. Make the order total visible throughout the process, so your customers can complete their purchase faster and with confidence. Simplifying your checkout process can help customers buy without filling out long forms, which can help boost your sales significantly.

3. Provide multiple payment methods

In addition to simplifying your checkout process, you should also provide multiple payment methods. This will allow customers to pay you using their preferred payment method, reducing cart abandonment. Include all types of credit and debit cards and third-party payment options like Google Wallet, PayPal, ApplyPay, and Venmo. You should also offer your customers the option of paying for your goods cash on delivery. This will cater to all types of customers and make it easy to purchase with you.

4. Keep shipping costs low

Most consumers abandon their cart at checkout due to additional charges like shipping. Offering free shipping can be an effective way to ensure your customers complete their purchases and increase your online sales. You can offer free shipping by including shipping costs in your product prices. If that’s not viable, you can choose to offer free shipping for orders over a specific limit. You can also offer shipping at a flat rate, letting customers know in advance how much they will pay.

5. Use high-quality product photos

When it comes to selling online, you want to make sure you provide as much visual information as possible. This is crucial because your customers cannot physically touch or even try on your product before buying it, and they rely solely on the photos and information provided to evaluate the products. Take high-quality photos of your products from different angles to accurately showcase their features. You can also use product demos and 3D videos to help potential buyers learn about your products and convince them to buy. This can help you increase your online sales, as most online shoppers consider videos to be more trustworthy than just pictures.

6. Use recommendations and testimonials

Customers actively seek out genuine reviews to determine the true quality of a service or product, and they tend to trust other consumers more than brands. Include both bad and good customer reviews of your products on your site to give shoppers a complete product view. Add a page on your site to feature case studies and customer testimonials. Hearing the opinions of other consumers can give potential buyers a sense of security in their purchase, increasing your online sales.

7. Harness the power of email marketing

Email marketing is one of the most effective ways to nurture leads and convert them into potential customers. Via email, you can communicate directly with prospects in a more personal way. Your website has a way of collecting visitors’ email addresses, so you can notify them of new products, sales, ongoing discounts, or even promo codes. If it’s a new online store, you can collect more email addresses by offering a coupon code or subscription option to your blog as an incentive to sign up. Create an email newsletter to regularly interact with your customers. It can also help you establish repeat customers and increase your online sales.

You can implement many different selling techniques using social ads, such as attracting subscribers, encouraging app downloads, presenting a personalized product catalog, and remarketing. Unlike other platforms, social ads give you plenty of targeting options, allowing you to reach your target audience and increase your online sales. Social networks usually have a lot of information about their users that you can use to run highly targeted advertisements to attract new customers and attract users similar to your current customers.

9. Create a sense of urgency

While it’s crucial to be transparent and honest as an entrepreneur, there’s no harm in creating a sense of urgency to convince prospects to buy from you right now. This technique consists of informing your customers of limited edition products or urgent special offers. You can also offer a financial incentive such as a discount or free shipping to customers who buy immediately.

This marketing tip can help you increase your online sales, as many customers often respond positively to such incentives. Feature limited offers on your site’s homepage and all your search engine and social media advertising campaigns. You can also create a special landing page for each of your limited offers.

10. Offer a money-back guarantee

Many customers worry about losing their money if the products they buy don’t work or they don’t like them. As a result, they try to avoid potential loss by not purchasing the products. Even small purchases carry the risk of “buyer’s remorse”.

Offering a money back guarantee is one of the best ways to overcome risk aversion. Many customers will be more likely to buy your products if they know they can get their money back if they don’t like them.


Applying the tips mentioned above to your business can help you increase your online sales and move your business forward. Be sure to analyze the strengths and weaknesses of your business to determine which strategies can help you overcome your shortcomings. Choose to implement strategies that are tailored to your business and your unique circumstances.

What tips do you have for increasing online sales? Please share your thoughts on one of the social media pages listed below. You can also comment on our MeWe page by joining the MeWe social network.

Last updated February 10, 2022.

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David A. Albanese