Diwali Bash: Online sales rise as small town dwellers go digital

Both offline and online sales have seen a remarkable increase this Diwali compared to last year.

With a sharp drop in the number of positive Corona cases, customers and sellers are going too far to make up for lost sales during last year’s Diwali, mitigated by the Covid-19 pandemic. As a result, both offline and online sales have registered a remarkable increase over last year.

Surge in the sale of Diwali

The Confederation of All Traders of India (CAIT) announced a record sale of Rs 1.25 crore lakh Diwali for offline merchants and retailers, while online cash back and coupons site CashKaro has saw traffic increase 8 times during Diwali sales.

In terms of terms of sale, CashKaro saw 5 times more sales growth with around 30 lakh orders in and around Diwali.

CashKaro and EarnKaro co-founder Swati Bhargava attributes the performance to lucrative offers advertised by brands, as e-commerce players strive to capitalize on the growing trend of online shopping.

Small town participation

Contrary to the past trend – when residents of metropolitan cities did most of the shopping online – this time around, almost 50% of sales through CashKaro are attributed to tier 2 through 6 cities.

However, the average basket value through CashKaro this year has been recorded at over Rs 3,020 per order.

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With users residing in non-metro areas quickly turning into avid online shoppers, CashKaro decided this year to triple its digital marketing spend, with a focus on regional languages.

What is hot

Mobile phones have established themselves as a clear leader this year, accounting for 45% of all orders placed through CashKaro, with Apple iPhone 11, Redmi Note 10 Pro Max, Samsung M32, Redmi Note 10S and Redmi 9 among the top selling phones. . .

Also this year, the second most popular segment was the home appliance category, with LG and Whirlpool emerging as the top selling air conditioner brands, while Whirlpool, Samsung and Bosch emerged as the top selling washing machine brands.

CashKaro has seen a significant increase in demand for laptops this year, with Asus A15, Dell Inspiron, Asus Vivobook, and HP 14 emerging as the top performers.

With cellphones at the top of the rankings, mobile accessories as a category also performed better this year, with products like BoAt headphones, Echo Dot speakers, RealmeBuds and OnePlus Bullets, and more.

CashKaro has also seen incredible growth in beauty products this year, with Ajio and Myntra offering great discounts throughout sales. Head & Shoulders, Parachute, Loreal topped the charts in this category, followed by Dove, Maybelline and Lakme.

“Several direct-to-consumer beauty and personal care brands, such as WOW Skin Science, MCaffeine and Plum Goodness, have also experienced significant growth during the holiday season,” said Swati Bhargava.

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David A. Albanese