Deadmau5 launches its own online bank – Billboard

Deadmau5 bank, literally.

The electronic producer today announced a partnership with banking, NFT and digital currency company Zytara for a branded digital banking venture. Through this initiative, users will be able to use deadmau5 branded physical and virtual debit cards at more than 45 million merchants worldwide.

Additionally, a deadmau5-branded banking app, including a variety of deadmau5 skins applied to the Zytara app, will allow fans to connect to online stores, merchandise, concerts, pop-ups, and in-game purchases. by deadmau5. Zytara products will also be integrated into the artist’s streaming and online channels. Find more information about the project in the presentation video below.

“I’m always looking for ways to use technology to change experiences,” deadmau5 says in a statement, “which is why I was so excited when Zytara came to me – nobody else thinks of banking like he does. are by making it easier to hold and transact crypto, NFT, and stablecoins, in addition to fiat currency. As a tech-loving gamer and music artist, Zytara has created a truly user-friendly world for life. digital.

Zytara was founded in 2019, with the technology company’s banking services provided by Ohio-based Sutton Bank. The company also includes a full-service NFT production studio, Zytara Labs. The tech-savvy Canadian producer, an NFT advocate who also co-founded recently launched metaverse company Pixelynix, is also joining Zytara’s advisory board.

“Deadmau5 is a pioneer in using innovative new technologies in creative ways, which is why we view this relationship as more than a typical partnership,” adds Zytara Founder and CEO Al Burgio. “In addition to working with deadmau5 to develop the Zytara interactive and branded banking app, we also welcome him to the Zytara Advisory Board to help improve Zytara’s creative direction going forward.”

As Web3 and NFTs become more integrated into the world of music, artists are looking for new ways to engage fans with this technology and the inherent opportunities, with deadmau5 attempting to take a step forward in this process through this partnership with Zytara.

“Currently the ecosystem is not fully evolved and the user experience is very fragmented,” deadmau5 said recently. Billboard. “It can be confusing for consumers, and there’s still work to be done to educate fans on the basics, like setting up [digital] wallets. Over time this will change, but as we see time and time again, people are afraid or resistant to change. »

Now, forward-thinking deadmau5 fans have less reason to fear change and more reason to bet their money on the producer.

Source link

David A. Albanese