Big Bazaar aims to double the contribution of online sales, aided by an express home delivery service

Future Group’s retail chain Big Bazaar, which now competes with major e-tailers in the “two-hour express home delivery services” segment, aims to double its contribution to online sales by a month. The company has announced a ‘click-to-home’ online shopping festival, the ‘Home Delivery Sale’ and is expanding the two-hour home delivery service launched last month to all stores, a source said. responsible for the company.

In some markets, Big Bazaar already gets around 40% of its orders online, said Pawan Sarda, CMO of the Future Group – Digital, Ecommerce and marketing.

The two-hour home delivery service has also received an encouraging response from customers amid the sharp rise in pandemic cases and travel restrictions imposed by several state governments to break the chain of infection. to COVID-19.

“Home delivery service has surely picked up. In metros like Mumbai, Delhi, Bangalore, 10-15% of business comes from home delivery and its growth,” Sarda said.

Big Bazaar has now expanded its two-hour home delivery service to 150 cities.

“We have a presence all over India, where like in some cities, 30-40% of orders are made online,” he said.

Asked about the expectations, he said, “We will double our online business in a month. Our goal is to reach one lakh of online orders per day.”

Now people are avoiding crowding in stores and the Big Bazaar is reaching customers, with its assortments available at their doorsteps, Sarda added.

“We believe in being with the customers. If the customers can’t come to the store, then the store will come to them,” he added.

Big Bazaar started taking online orders last year after the pandemic hit.

Currently, e-tailers like Amazon, Big Basket offer express delivery in certain regions. Swiggy is also providing a two-hour grocery delivery service to over 125 cities in India during this pandemic.

Big Bazaar, as part of its first online shopping festival, which started from May 1 to 9, will offer free home delivery, cashback and product offers.

In several places, state governments have announced restrictions and only essential items are allowed to be delivered by e-tailers.

“We would follow the rules and regulations set by the various state governments. Where only essential products are allowed, we will only deliver that,” he said, adding that “stores will only sell essential products authorized defined by government authorities.

Big Bazaar had held its annual “Sabse Sasta Din” sales event on January 26.

, the parent company which owns several retail formats including Big Bazaar, is facing financial difficulties.

Last month, Future Retail lenders approved a debt overhaul plan that offered easier repayment options.

The promoters of the Kishore Biyani-led group had in August last year reached a Rs 24,713 crore deal with Reliance Retail Ventures Ltd, part of Realiance Industries Ltd, to sell its retail, online wholesale, warehousing and logistics.

The deal is being challenged by e-commerce major Amazon, which invested in Future Coupons in August 2019 with an option to buy flagship Future Retail after three to 10 years.

Amazon has challenged, the scheme of arrangement involves consolidating the retail and wholesale assets of Future Group into a single entity Future Enterprises Ltd, and then transferring it to RRVL, in multiple forums, including arbitration at the SIAC and before the Supreme Court of India.

It has already received clearance from the CCI, SEBI and the stock exchanges, and the plan of arrangement now awaits NCLT and shareholder approval.

Reliance Retail has also extended the deadline for closing the deal by six months until September 30, 2021.

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David A. Albanese