Apple unveils plans for more retail stores despite shift to online sales

Apple’s senior vice president of retail and people has confirmed that Apple plans to add more retail stores to its lineup despite a shift in focus to online sales during the pandemic.

From Bloomberg:

Apple Inc. will boost its global retail presence even as city center stores grapple with an accelerated transition to online sales during the coronavirus pandemic, Germany’s Funke Mediengruppe has reported. The Cupertino, Calif.-based company operates around 500 Apple stores worldwide, including 100 in Europe. The outlets give people the opportunity to learn about new technology, ask questions and attend workshops on Apple products, Funke said, citing Deirdre O’Brien, senior vice president of retail. and people from the iPhone maker.

O’Brien reportedly told the outlet that Apple intends to add more stores to its lineup, despite a shift in online sales.

Apple recently opened its new Via del Corso store in the heart of Rome, Italy, following a painstaking restoration process undertaken by the company. Apple is also reportedly working on a new outlet in Toronto.

O’Brien didn’t say where Apple plans to add stores, but said the company’s retail operations give customers the chance to “touch and get a feel” for its new products. , adding value to the online experience. Apple retail stores also host its Genius Bar repair service and community events such as photo walks, workshops and creative classes.

After a year of pandemic disruption, around 99% of Apple’s retail stores have now reopened, and customers can get their hands on new products like the Apple TV 4K (2021), the new iPad Pro (2021) with Liquid Retina display and the new colorful Apple iMac M1. The latter is also available in our roundup of the best iMac 2021 deals for those who prefer the online experience.

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David A. Albanese