Apple plans to invest even more in retail stores despite growing online sales

Apple Retail Stores are well known for being a place where customers can not only buy new products, but also get involved in the culture of the company. Despite the huge growth in online sales in recent years, Apple is still keen to invest more in its retail stores, with the intention of opening new stores globally.

Deirdre O’Brien, senior vice president of retail at Apple, said in an interview with Funke Mediengruppe (via Bloomberg) that the company will not reduce its efforts to create incredible retail stores. The report mentions that Apple saw a huge increase in online sales during the coronavirus pandemic, with several stores having to close their doors for several months.

However, that doesn’t mean the Cupertino-based company is abandoning the retail segment. For those who like to go to an Apple Store, O’Brien assured that new ones are coming. She also argued that while Apple’s website is great for providing more information about the company’s devices and services, there’s nothing quite like going to a store to find out. the product.

“On our online site, people can learn a lot about the products; in a store, they can touch them and feel them, ”she told Funke. “We intend to add more stores. “

Apple last week opened a new retail store in Rome’s historic Via del Corso. The Palazzo Marignoli building has been restored with its original architecture to preserve local history and culture, making it not only one of Apple’s most iconic stores, but also a museum for those visiting the place. It shows how much the company still cares about its retail experience.

Don’t forget to check out our special guide with everything you need to know about Apple Stores.

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David A. Albanese