A quick guide to boosting online sales for small businesses
Online sales are the name of the game for businesses today. With Amazon digitizing nearly every feasible concept of running a strong operation over the past two decades. The old niche of e-commerce has thus exploded, making it an essential part of any business.
Whether you run an entirely online store or a small business, staying ahead of the latest industry trends and innovations becomes paramount to staying relevant. So, if you think your business might need some touch-ups on the online front, here are some tips to keep in mind.
1. First impressions count
No matter the size of their operating budget, companies cannot afford to cut corners on the design of their online platform. Proper time and investment are absolutely necessary when designing a website, with resources such as Magento Development be readily available to create, maintain and improve your business platform.
A timeless, on-trend design could be the difference between a potential customer buying dozens of high-value products or closing the tab in seconds. Thus, avoid bombarding new customers with exorbitant popups displaying discounts; they’ll think a trojan virus is two seconds away from stealing all their bank account information.
Also, when was the last time you saw a business owner using an email account ending in @gmail.com or @outlook.com? Purchasing the right business email will also do wonders for establishing credibility for your business.
2. Put the customer first
A customer-centric e-commerce or small business model is a strategy that emphasizes excellent customer service. The obvious difference between physical stores and online stores is that they can’t really form an idea of the items they are buying; it’s easy to get the wrong shirt size.
Thus, treating your customer with care and establishing a good relationship with him becomes a priority. You need to remind them that there is a reason they shop from the comfort of their own home.
Additionally, setting up email newsletters offering exclusive discounts for those who sign up, simplifying the checkout process, welcoming customer feedback, setting up live chat and installing a fair return policy are all great options.
It’s also worth making your website mobile-friendly, as not all customers can afford to buy products from the convenience of a computer – Google even offers a service which tests the compatibility of your website for you.
3. Social media and SEO
In today’s industries, your small business’s social media is one aspect that should never be overlooked.
Using social media – primarily apps like Tiktok, Instagram, and Twitter – will increase your following. As well as global reach through regular posts and engagement with your consumers while helping you track your competitors.
A successful social media campaign needs to be smartly strategic, and that’s where search engine optimization (SEO) comes into play. Referring to the process of ensuring that your website content ranks among the top search results. For specific search engine terms, using SEO strategies is vital to getting your platform seen online.
There are many strategies you can use to improve search traffic for your online business:
- Optimize titles, meta descriptions and URLs with common industry-specific keywords
- Produce relevant, high-quality content with consistent publishing
- Improve the loading speed of your website
- Improve the readability score of your content by breaking up long paragraphs
How well your website is prepared for a customer scrolling through many brands in the same industry could be the difference between losing them to a competitor or gaining a loyal customer. I hope this quick guide can help you stay on your toes. Especially in the Wild West environment which is the e-commerce Company.